News, views and innovations in Outdoor

To browse our news archive, please select a year and month from the drop down menus below.

Search for news items

JCDecaux constantly strives to bring up to the minute news to the media marketplace, enabling advertisers, agencies and specialists alike to be up-to-date with the latest news, views and innovations in Outdoor.

For more information on any JCDecaux News item, please contact: janet.guest@jcdecaux.co.uk

Turtles take to the streets

05 April 2007

As Raphael, Donatello, Michelangelo and Leonardo return to the big screen in TMNT, Warner Bros has booked JCDecaux’s StreetTalk as part of the film launch. Four creatives featuring the crime-fighting teenage mutant ninja turtles will be appearing on StreetTalk phoneboxes across London in a 2-week campaign targeting family audiences over the Easter holidays. This is the first film campaign on StreetTalk, the new phonebox brand that launched in January.

Warner Bros has booked 1000 StreetTalk locations in London in proximity to cinemas, schools and family entertainment centres. Sites were selected with a bias to central London, with  750 panels in zones 1 and 2.

TNMT follows the adventures of Turtles as strange events occur in New York.  With the city under threat, Leonardo and Zen Master Splinter must restore ninja discipline and unity to Turtles Raphael, Donatello and Michelangelo.