It truly doesn't feel like Christmas until the arrival of the Coca-Cola Christmas campaign… and Coca-Cola kick-started the festive season this year with spectrum 6-sheets in bus shelters nationwide.
The brand’s creative shared the holiday spirit as it flashed and twinkled at consumers passing-by.
As part of their wider Christmas campaign, Coca-Cola continued to ‘give a little happiness’ to families and affluent mall shoppers with a wrapping paper dispensing 6-sheet in Bluewater.
The public was invited to tear off their very own piece of Coca-Cola wrapping paper. Both campaigns were planned and booked with JCDecaux by Posterscope.
Littlewoods’ campaign captured the magic of Christmas as singer and TV star, Myleene Klass, appeared as a magical genie on London’s Southbank.
The experiential campaign, planned and booked with JCDecauxLive, invited passers-by to communicate with the genie via two-way audio and visual communication, and live images of Myleene Klass were projected onto a 13ft jet-screen of water.
Lucky pedestrians were given one Christmas wish each, which Myleene granted by giving away Littlewoods gifts, including: Xbox consoles, iPads and top children’s toys of the year.
Commuters were in for an exciting Christmas treat as Westfield and The Evening Standard deployed their ‘The Christmas before Christmas’ experiential campaign in Waterloo this November.
The campaign, planned and booked with JCDecauxLive by Arena BLM and Posterscope, aimed to get commuters into the festive mood as the band, The Hotsie Totsies, sang at the station whilst Christmas goodies were given out to passers-by.
Passengers were also invited to take selfies in a photo booth. These images were then live-streamed onto the Motion@Waterloo screen alongside tweets including the #christmasishere hashtag.
Three built upon the selfie trend and encouraged consumers to engage with the brand this Christmas by deploying user-generated content on digital screens nationwide.
As part of their CalendarMe campaign, Three deployed interactive digital 6-sheets located in the UK’s busiest malls and invited shoppers to create their own festive photo.
Spreading the excitement, consumers then had the chance to share their image with shoppers via the entire mall network, which includes digital 6-sheets and M-Vision screens. The campaign was planned and booked with JCDecaux by Mindshare and Kinetic.
See our full Christmas gallery.