News - New M-Vision at intu Lakeside
New M-Vision at intu Lakeside
As part of JCDecaux’s continued digital investment, a new M-Vision has been installed at intu Lakeside. Positioned directly outside Debenhams, the new screen is a perfect complement to the existing M-Vision outside House of Fraser, meaning both key anchor stores at the centre are now covered by digital media opportunities.
intu Lakeside sees a footfall of 26 million every year and is a CACI Retail Zone in its own right, delivering an annual spend of £598 million.The centre is set to welcome even more visitors, and spend, when a £280 million leisure and entertainment development is completed in 2018.
This latest installation brings the M-Vision channel to 18 screens, delivering high-impact and standout presence at 15 of the UK’s most premium malls.