On June 12th, Universal Pictures’ Jurassic World ‘In cinemas now’ campaign totally dominated the digital Outdoor advertising landscape by being deployed continuously across JCDecaux digital screens nationwide.
The unprecedented domination was seen by millions as it was deployed on thousands of screens across roadside, rail and retail environments across the UK. Iconic locations to spot the campaign included Motion@Waterloo, The Trafford Arch and Birmingham’s Bullring.
Stacey Knight, Director of Futures & Content at JCDecaux, said that day: “We are delighted that the largest ever digital takeover is to announce one of the biggest and most exciting film releases in years. Today marks a moment in history - this is the first time any brand has dominated so many digital faces at once. This one-of-a-kind digital domination will captivate the entire nation. It really is the T-Rex of OOH campaigns.”
The domination built on the already hugely successful transformation of London Waterloo station into Jurassic World, which generated a colossal amount of social media buzz - read the story.
The campaign was planned and booked by MediaCom and Kinetic.
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