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Stoke College
Stoke College used JCDecaux Innovate to bring to life a campaign aimed at prospective students. The campaign featured on Bluetooth activated bus shelters, giving prospective students the ability to download information to learn more about the courses offered.
Stoke College used the technology over a two-week period on seven sites within Stoke only and generated nearly 3,000 successfully received video message interactions.
Bluetooth is an increasingly popular tool to reach young people due to their increased propensity to engage with mobile technology. It provides advertisers with the opportunity to interact with their audience and relay further information, whilst delivering measurable results to track campaign success.
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