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WKD Cider
Tree-mendous WKD Core Specials branched out on JCDecaux billboards for a 2-week burst launching the new apple cider.
In partnership with creative agency Big Communications, JCDecaux Innovate managed the creative concept from production, right through to posting. The final design plays on WKD’s well established personality, giving the campaign added standout.
“WKD have a strong tradition of doing things differently; partnering with hyperspace and JCDecaux gave us the opportunity to bring a little bit of our unique brand personality to the cider market” Nick Smith, Beverage Brands planner John Ayling and Associates
Where next?
The rest of the campaign
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