Featured campaign - HP dominate Heathrow T2

HP dominate Heathrow T2

This April technology giant HP dominated check in and departures at Heathrow Terminal 2, with an impressive 6 week campaign showcasing their new range of Elite laptops.

By combining both large and small format sites to achieve impact and frequency, HP have created a truely immersive campaign that's impossible to miss. As well as their standard format sites, HP have launched an experiential stand located in the heart of the departure lounge, displaying the latest 'Elite' models. Offering passengers a unique hands on experience with the products, the experiential campaign is a great way for HP to demonstrate the key features that make the EliteBook perfect for business travellers.

Offering a business profile of 39%, Heathrow Terminal 2 is the ideal location for HP to target business travellers with ‘the world's thinnest and lightest business-class notebook’.

The campaign will run for 6 weeks and was booked through JCDecaux Airport by Talon and OMG (Omnicom Media Group).