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Our vision. To be a leading digital media owner.Creativity, quality and great service have always been the cornerstones of our activities. Our out-of-home media channels build brand awareness, stature and fame, and have been doing so for years, in cities, transport and retail hubs.
Now we have three investment pillars which are powering future growth in out-of-home media and transforming our business from outdoor to digital media.
We currently account for 45% of all digital out-of-home impressions. By the end of 2017 we plan to reach 50% of the population each week. That's #onebillioneyeballs every week.
Digital The right screens in the right locations, creating national scale and presence
Data Rich, location datasets that power campaign optimisation, relevance and audience targeting
Delivery Ad-serving platforms that drive the right ad to the right audience at the right time
Building brand fame. Classic media.JCDecaux classic media products build brands. They generate high levels of coverage and frequency and elevate an advertiser's message above the noise of other competing communication channels. Huge stand-out sites provide unmissable ownership of the UK’s major arterial routes and within the most important rail and air transport hubs across the UK. City centre, retail and transport media delivers a brand message at the point of action, influencing daily decision-making and purchase planning.
building brand fame. The digital transformation.Digital is at the heart of JCDecaux's vision and development. Dynamic, effective and engaging, and available across all our media channels, our reach is the most extensive in the marketplace.
#onebillioneyeballs. Digital market leaders.
We're already market leaders in digital out-of-home, with a 45% share of impressions. But we're continuing to transform our portfolio to realise our ambition: to be recognised as a leading digital media owner.
Our investment is powered by the '3 Ds' - digital out-of-home media channels, powered by data, perfectly delivered.
We are building best-in-class digital media products which will showcase advertising to the optimum. Our data investment means these campaigns can be optimised according to audience, reaching them with pinpoint accuracy by location, day of week and time of day using our exclusive supply-side platform and audience planning tool SmartBRICs. And in 2016 we unveiled our proprietary content management system, SmartContent, which delivers the right creative at the right time to the right place. Together, the 3 Ds optimise digital out-of-home, making it targeted, contextual and topical. Increasingly relevant, increasingly engaging and increasingly effective.