Knowledge Bank - Business Traveller 2
Business Traveller 2
In 2011 we launched Business Traveller, the first survey of its kind conducted by an Outdoor media company. The research focused on regular business flyers and explored their profile, relationship with technology and opinions on advertising. The survey genuinely resonated with our clients and customers to such a degree that due to demand we are bringing out BT2 now, a year in advance of our initial timeline.
The findings of BT2 are fascinating. They add another layer to our understanding of our business travellers’ sophisticated approach to finance, their key decision making roles within their businesses and unique airport experiences. They also throw up some truly revelatory insight into their symbiotic relationship with technology, social media and opinions on global business.
BT2 has confirmed that advertising with JCDecaux Airport opens up a world of business influence amongst the ‘business vanguard’ in an environment where they expect to see advertising aimed at them.