UEFA Euro 2016... What an eventful sporting affair it's already proven to be this year! Even if you’re not a fan of football, you probably heard about the somewhat disorderly behaviour that was happening over in France at the start of the tournament, followed by England's unfortunate defeat against Iceland. Whatever your stance on the sport, it’s probably left you a little relieved if you haven’t bought a ticket.
Despite the disappointing news for England, Out-of-Home has been boosting excitement around the event by providing plenty of opportunities for those out and about to keep on top of the scores. Take a look at some of our favourite Euro 2016 campaigns below.
The Sun
The Sun has been keeping commuters up to date with all the latest Euros headlines with its fantastic dynamic DOOH campaign.
Featuring the hashtag #Tournamental, the screens are showing headlines relating to the current Euros news. When England beat Wales on Thursday (16th June) the message “A Two Yardy From Vardy” played on the screens. Messages relating to the games that are on are also being played – for example: “Hungary are out on the goulash tonight.”
News UK Chief Customer Officer Chris Duncan, said:"The Sun loves to get behind the home nations in big tournaments like the Euros, and talk about the game as fans do.
"In this campaign we'll help transport audiences to the heart of the footballing action with entertaining content and expert analysis for everyone who loves a big game – from the hard core fan to the occasion-loving gran."
Running until 10th July, the date of the final, the campaign has been deployed across JCDecaux’s D6, Transvision and digital Roadside networks. The campaign was planned and booked by Pulse Creative, Kinetic Active and DOOH.com.
Continental Tyres
As one of the official sponsors of the UEFA EURO 2016™, Continental Tyres used DOOH as part of its wider advertising campaign to get people involved in the football!
The campaign, which ran across JCDecaux’s Transvision network until 20th June, asked for people to tweet their answers to football related questions using the hashtag #ContiQuiz. The tweets were then displayed live across the network alongside real-time football graphics. Questions asked include “How many times was the woodwork hit at UEFA Euro 2012?” The prizes on offer were VIP tickets to this year’s final!
The campaign, planned and booked through JCDecaux by Initiative UK and Rapport, was also deployed on Waterloo Motion as well as over 2,000 other DOOH sites across the UK.
Beframeus & Press Association
JCDecaux’s content team Beframeus has teamed up with the Press Association to bring UEFA Euro 2016 live scores and news coverage to consumers nationwide.
Powered by live data and delivered dynamically using SmartCONTENT, the campaign is running across JCDecaux’s DOOH network.
Using DOOH to inform consumers during sports events like this is a perfect opportunity to engage consumers and draw new ones in. We know that 82% of 15-34 year old’s are interested in seeing messages relevant to a live sporting event on DOOH screens (MyCONNECTIONS).
Have you spotted any of the campaigns yet? Which is your favourite? Let us know on our Twitter page using the hashtag #Euros2016.