Boodles, the luxury jewellers, is the launch advertiser on JCDecaux Airport’s brand new Arrivals Gateway location at London Heathrow’s Terminal 2.
Planned and booked direct with JCDecaux Airport, the 2-month campaign will capitalise on the new high-profile curved site that reaches 100% of the affluent influentials arriving into the terminal.
Janice Herrington, JCDecaux Airport’s Client Sales Director, said: ‘Boodles has undergone a change of image in its recent campaign by introducing a new ‘face of Boodles’, the model and bestselling author Sophie Dahl. Sophie’s creative is the first to feature on this new location situated in The Queen’s Terminal.’
Founded in Liverpool in 1798, Boodles are quintessentially British jewellers specialising in bespoke and fine diamond jewellery for the world’s elite.
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