Airports, the ‘cathedrals of the 21st century’, are incredible buildings evoking unique emotions within the people who pass through them. The sense of excitement and adventure, coupled with receptivity to advertising encourages consumers to try new things and make extravagant purchases.
Airports represent the gateway to freedom. There’s the absence of real time, the joy of spending like it’s Monopoly money, and the promise of a get-away-from-it-all break.Katie Leahy Travel Columnist, The Telegraph
During the 'golden hour' before boarding a flight, passengers are more open-minded to try new products and want to treat themselves. Heathrow’s luxury retail areas are often likened to Bond Street, and was awarded World’s Best Airport Shopping 2020 (Skytrax Awards).
A walk through Terminal 5 is like a stroll down Paris’ Rue St. Honore or Rodeo Drive in Beverly Hills, with Burberry, Bulgari, Smythson and Prada all there.Simon Neville City Editor, The Guardian
Our airports have an array of award-winning business passenger services, such as lounges, fast-track and the exclusive First Wing at Heathrow T5, making business travel a smooth, seamless experience for key business decision makers. Brands advertised in the airport are perceived to be global, trustworthy, successful and innovative.
While Zoom might replicate much of the experience of an in-person chat, for many businesspeople there’s nothing quite like seeing clients in person, especially when building relationships, hashing out the finer details of a sensitive deal or understanding how a business works from the inside.BBC Worklife August 2020
Our airports also serve many business leaders, with 1 in 3 of Heathrow passengers being business influencers. While in the airport, passengers are in a heightened state of alertness and are open to new ideas and information.
Our portfolio includes:
We ensure our products are designed to complement the airport environment, such as unmissable Runway iVisions at Edinburgh Airport and the mesmerising T5 Immersion, creating a 'trompe l’oeil' effect in the walkway to the First Class Lounge.
Source: Global Airport Research, Ipsos for JCDecaux (conducted Oct-Dec 2023)
