Radar is an audience measurement system unique to OOH and JCDecaux Airport media. It provides a level of passenger information that is unparalleled in airport advertising sales.
Using CAA survey data we currently have a full 12 months of figures for every year from 2010 onwards. For 2015 we are using various airport forecasts with official Q1 data being fed in over the coming months.
The sample size is around 100,000 a year covering all airports.
We will be using Radar to tell you a more in depth story. Our aim is to give our clients, agencies and specialists more information and accountability on exactly who is seeing our sites. We are also extending our expertise when recommending sites to you to ensure they are appropriate and will deliver the best possible results.