The Power of Influence

The Power of Influence

Influentials are often described as early adopters, trendsetters, ‘socially connected’ – the most important group of consumers for any category or industry. Throughout 2013 we will prove that you will find a higher concentration of these people at our airports than any other media channel. To achieve this we worked with the research agencies Work Research and Populus to give us an academic overview of Influence as well as a quantitative study on Influentials.