Microsoft Edinburgh digital lounge domination

Microsoft Edinburgh digital lounge domination

Microsoft recently became the first advertiser to run a domination across the Edinburgh Airport digital lounge screens combined with a full column wrap. The activity, part of the Office 365 campaign, capitalised on the capacity of the screens to engage both arrivals and departures passengers at the busiest airport in Scotland. The combination of modally-relevant messaging with the visibility of the wrap created a highly effective and iconic campaign.

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