Luxury at the Airport

Luxury at the Airport

The global luxury market is thriving, bucking the trend of the high street and showing consistent and ongoing growth and luxury advertising at the airport is mirroring this trend.

Expanding on work we did in 2012, this presentation will look at how airports are a gateway to the luxury audience. For passengers Heathrow offers a shopping experience not dissimilar to walking down New Bond Street. For advertisers it offers a unique opportunity to reach a high-net worth global audience who expect to see luxury advertising whilst at the airport.

We will showcase brand new research into the attitudes of the Global Shopper; international travellers who regularly purchase luxury goods, and UK Fashion Influentials; a study completed in conjunction with Condé Nast, both showing how airport’s offer the perfect opportunity for luxury brands to reach these desirable audiences.