The Heathrow Express is the UK’s most business focused out of home environment with 69% of its passengers travelling on business. Connecting London Paddington to Heathrow in 15 minutes, this service is the fastest and most efficient way to travel to the UK’s most important travel hub.
With an 81% AB and 91% ABC1 profile the audience is one of the most valuable, upmarket and affluent available. 90% of Heathrow Express business passengers have flown business or first class in the last 6 months and 76% have a net worth of over £100,000. This high end audience is willing to pay a premium for speed, comfort and convenience when travelling to the airport, making the Heathrow Express critical for advertisers targeting business decision makers or luxury leisure travellers.
Source: Heathrow Express 2015