Episode 3: The Business Traveller Series #BT3

Episode 3: The Business Traveller Series #BT3

Back in 2011, the first in the Business Traveller series was launched to the market. Our revolutionary piece of research was the first survey of its kind to be conducted by an Outdoor media company. The research focused on regular business flyers and exploredtheir profile, relationship with technology and opinions on airport advertising


Due to popular demand within the market, 2015 now brings the third instalment in the series, gaining insights from over 500 business travellers into their rapidly changing lifestyles. Probing into areas not seen in previous versions of Business Traveller, BT3 reveals insight into areas specifically highlighted by advertisers and agencies as key areas of interest.


“In a 6 month time frame over 50% fly 3+ times for business and 3+ times for leisure”


The findings uncovered in Business Traveller 3 are fascinating. They build on our previous knowledge, revealing how airport advertising drives search amongst this audience, as well as contributing to delivering a global presence for brands.


“92% would interact with an airport advert”


BT3 also provides further insight into business traveller’s symbiotic relationship with technology and social media, and their opinions on conducting business globally.


“63% already use Mobile payment apps such as Apple Pay”


We would love the opportunity to come in and show you the findings in more detail. Please contact your JCDecaux Airport account manager or click here to find out more.