Enterprise, Globalise, Advertise

Enterprise, Globalise, Advertise

Increasingly SMEs are a key driving force in the UK economy, and the most successful, most dynamic are expanding globally much earlier than they might have done previously. This in turn encourages them to travel regularly to their overseas markets, meaning that they spend more time than ever in the airport environment. So, for big B2B advertisers seeking to promote their goods and services to these elusive but desirable SME businesses, airport advertising offers a uniquely effective platform.

This research piece was launched to the market in September 2016 at an exclusive breakfast briefing event in The City, London. The event audience heard from the charismatic Emma Jones of Enterprise Nation, who discussed the importance of SMEs who are driving today’s economy; then heard from the inspiring Jan Van Der Velde, CEO of Kit for Kids, who, as an SME himself, gave some insight into the life of an SME and their global travel habits. Steve Cox, Marketing Director of JCDecaux Airport and Neil Sharman, research consultant, then presented the findings of the research study: Enterprise, Globalise, Advertise. They uncovered that the extent to which SMEs are increasingly driving the UK economy, and expanding globally faster than ever.

To find out more information on Enterprise, Globalise, Advertise, please take a look at the summary and full report on the right hand side, or alternatively, contact steve.cox@jcdecaux.com.