Touch = engaging, interactive
Dialogue JCDecaux Airport’s ‘Touch’ advertising opportunities enable brands to exert the power of influence on consumers via earned media, providing the chance for a deeper, more personal relationship to develop based on the passenger’s own requirements. Touch products encompass a wide range of ways to create a direct line between brand and individual. These interactive opportunities range from experiential campaigns, bringing a human face to a brand; to interactive Touchscreens and Touch tables, which empower people to find out more about a product in their own time; through to mobile interaction via NFC or QR codes, which deliver a brand experience directly to the consumer’s own smartphone.
To find out more about JCDecaux Airport's NFC opportunties, click here
For brands, it is a positive way to encourage engagement; for consumers, it’s about getting a desired product or service. Across the board, it’s about everyone achieving their objectives.