Broadcast

Broadcast

 Broadcast = universal, ubiquitous, persistent

Broadcast sites follow the passenger throughout their airport journey, communicating their message via repeated exposure on a smaller media format. Broadcast campaigns accompany the passenger from stage to stage, reaching 100% of the available audience and tapping into their different mindsets throughout the journey. They guarantee maximum coverage and opportunities for audience influence; and strong levels of frequency.

The selected examples viewed via the carousel will Broadcast the reasons for this categorisation’s success.

 

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