Airport Stories

Airport Stories

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A definitive overview of the universal advertising experience.

• A global study into how passengers experience brand communication in the airport environment
• 8 Major hubs, 1600 respondents, 6 focus groups
• Launch event 7th March - 50 key client attendees
• Subsequent roll out to target customer list

 

Key Findings:
• Ready and willing for increased engagement

- 66% want to download entertainment; 61% are interested in downloadable coupons and offers

• A global response to airport media

- 91% agree brands benefit from advertising in airports, 85% enjoy airport advertising, a fact frequently mentioned by passengers

• A communication accelerator

- 92% agree that airport advertising increases a brand’s international status

 

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