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JCDecaux media dominates the UK’s most desirable malls, featuring in 11 of the top 20, and 29 of the top 50 nationwide (source: TWR 2017). We work with mall landlords including Land Securities, Hammerson and intu. Six malls in the JCDecaux portfolio – St David’s, Bullring, intu Eldon Square, Liverpool ONE, Bluewater and intu Lakeside - are members of the ‘Million Club’, with over a million shoppers crossing the threshold on a fortnightly basis.
unmissable presence. National reach.
Mall media. Digital domination.Digital media in malls makes things happen. Research showed that consumers were 50% more likely to shop in a store following a Channel 6 Malls campaign than if there was no advertising; while combining M-vision and Channel 6 Malls media led to 36% more online search than a Channel 6 Malls campaign alone. (source: OnDevice).
Positioned directly in the eyeline of active shoppers, M-Vision provides exceptional exposure to the mall audience, delivering 20 million impacts every two weeks (source: Route).
High-impact, high frequency full-motion creativity building brand stories at the point of sale, Channel 6 Malls' visible and visual 80” screens are located on busy in-mall thoroughfares. Capturing attention in the top 20 CACI retail zones, the full network reaches nearly 3 million shoppers and delivers 60 million impacts every two weeks (source: Route 22).
Channel 6 Malls
Nationwide mall coverage. Unmissable presence.The highest profile, highest footfall malls.
Our supermarket channel comprises Tesco, Morrisons and Waitrose. Together these have a 44% share of the UK grocery market (source: Kantar Worldpanel) and deliver 77 million impressions per week (Route 23).
point of sale out-of-home. The last window of influence.
smartscreen@tesco. The digital memo pad.
The digital SmartScreen@Tesco network brings immediacy and relevance to the final point on the shopper journey. The screens are an effective final reminder, or 'memo pad', for busy shoppers at a crucial moment as they enter the store itself.
We invest both in our own data, and in analysing and understanding our partners’ data to uncover granular information about each audience. This data investment drives the SmartScreen@Tesco network, the first digital Out-of-Home network powered by sales data, and provides relevant, targeted timely campaigns.