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Malls

The Broadway, Bradford

Impulsive:
The mall audience is highly susceptible to advertising influence. They're 23% more likely to make impulse purchases, and more than twice as likely to agree advertising helps them choose what to buy

(Source: YouGov Profiles)

Bullring, Birmingham

Influential: 
Mall consumers are more than twice as likely to recommend products after seeing an OOH ad, and to post on social media about what they've seen on OOH

(Source: YouGov Profiles)

Bluewater, Dartford

Love being on-trend:
The mall audience is twice as likely to keep up with fashion trends and 85% more likely to agree they simply can’t resist expensive products

(Source: YouGov Profiles)


Supermarkets

Tesco is the UK’s largest supermarket group, with an audience that covers all ages and social grades. Shoppers are +21% more likely to visit at least six times a week

(Source: YouGov Profiles)

Waitrose shoppers are +77% more likely to be AB, and like to splash out. They are more than twice as likely to agree that they don’t need to budget when food shopping

(Source: YouGov Profiles)

Morrisons shoppers are 23% more likely to say OOH alerts them to new products. They are also 17% more likely to agree they don’t need to stick to a budget when food shopping

(Source: YouGov Profiles)