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Upmarket and affluent

London Bridge

+29% more likely to be ABC1, and work in professions such as insurance, law, banking and media

(Source: YouGov Profiles Mar 2018)

Reading

The rail audience is +205% more likely to earn £100k+ and +107% more likely to have £2k+ monthly disposable income

(Source: YouGov Profiles Mar 2018)

London Blackfriars

+87% more likely to be saving for a property and +27% more likely to own their own home

(Source: YouGov Profiles Mar 2018)

 


Hyper-connected

Highly connected: 89% own a smartphone

(Source: YouGov Profiles Mar 2018)

Early adopters: +118% more likely to own ‘Smart’ wear 

(Source: YouGov Profiles Mar 2018)


Open to OOH

  

+117% more likely to agree that OOH is the main media to grab their attention

(Source: YouGov Profiles Mar 2018)

+48% more likely to search products on mobile after seeing an OOH ad

(Source: YouGov Profiles Mar 2018)