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Upmarket and affluent

London Liverpool Street

26% more likely to be ABC1, and work in professions such as insurance, law, banking and media

(Source: YouGov Profiles Feb 2017)

Sheffield

The rail audience is +145% more likely to earn £100k+ and +57% more likely to have £2k+ monthly disposable income

(Source: YouGov Profiles Feb 2017)

Glasgow

+63% more likely to be saving for a property and +17% more likely to own their own home

(Source: YouGov Profiles Feb 2017)

 


Hyper-connected

Highly connected: 86% own a smartphone

(Source: YouGov Profiles Feb 2017)

Early adopters: 92% more likely to own ‘Smart’ wear 

(Source: YouGov Profiles Feb 2017)


Open to OOH

  

46% more likely to agree that OOH is the main media to grab their attention

(Source: YouGov)

57% more likely to search products on mobile after seeing an OOH ad

(Source: YouGov Profiles Feb 2017)