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SmartData

We invest in a wealth of data, research and insight resources for efficient, effective, impressive audience targeting.
 
Campaigns are optimised by audience, then reached via our exclusive supply side platform and audience planning tool, SmartBRICS.

 

Demographics

Route tells us how many people see an advertising campaign, how often they do so and what type of person they are.

 

Radar enables us to understand the number and type of passenger who sees an advertising campaign at a specific location within the airport environment.

 
 

Spend

£126 billion is spent in Retail Zones – the UK’s retail hotspots.
 
With access to CACI’s locational planning insights in 4,000 unique
retail destinations, we can see how much is spent across over 30 different categories.

 
 
 

Lifestyle

YouGov Profiles provides a snapshot of people in the UK. The online community shares lifestyle, opinions and thoughts, the information can be investigated down to postcode level for detailed strategic insight.



 
 

Behaviour

Our partnership with Telefónica opens the door to smart data provided by the smartphones of 25 million UK mobile users.
 
We can optimise audiences through their behaviour, based on the content they browse using their smartphones.