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Billboard audience

74% of the billboard audience commutes by car: our billboard channel is a unique way to reach and influence these people. Especially as 70% of the billboard audience are light radio listeners and 71% are light TV viewers (less than 3 hours a week)

(Source: Route 22)

694 million billboard channel impressions delivered every two weeks from a nationwide network

(Source: Route 22)

Upmarket and affluent: 71% are ABC; 78% have a personal income over £75K, and 82% are luxury shoppers. 76% are classified as 'Lavish Lifestyles', the most affluent people in the UK, highly educated with very comfortable lifestyles

(Source: Route 22)

Professional: 73% of the audience aged 18-44 are full time workers; 70% are 'Executive Wealth', wealthy, financially secure families living in large properties outside city centres; 88% are classified 'City Sophisticates', affluent younger city centre home-owners

 

(Source: Route 22)

 


Street furniture audience

 

A national pedestrian-targeted channel delivering 1.2 billion impressions over a two week period

(Source: Route 22)

Desirable audience: 86% are 'City Sophisticates', an affluent younger group who generally own flats in major towns and cities, and tend to be single or couples without children; while 64% are 'Lavish Lifestyles', the most affluent audience group in the UK 
 

(Source: Route)

 

Upmarket, affluent and influential: 58% are ABC1, and 66% have a personal income over £75K. 50% are the chief income earner and 44% are the main household shopper
 

(Source: Route 22)

Hard-to-reach:  46% light radio listeners and 48% light TV consumers, watching less than 3 hours a week

 

(Source: Route 22)