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The ultimate audience

73% like to treat themselves or indulge at the airport

(Source: JCDecaux Luxe Redux 2017)

Airport advertising is the best way to reach them: you are 4x more likely to reach an Engaged Briton at a JCDecaux Airport (JCDA) concession than any other media platform.

(Source: The Power of Influence 2013)

60% of the business traveller audience are business decision makers

(Source: Traveller Insights 2013)

51% of the business traveller audience fly on a monthly basis

(Source: Business Traveller 3 2015)

 

An active audience

£82 million spent on technology products at Heathrow Airport in 2016, with the tech-savvy audience constantly seeking the latest devices

(Source: London Heathrow 2017)

Not just a business audience: airport travellers encompass other desirable audience groups including global C-Suite Execs, the millennial business elite, cool connected trendsetters, innovative tech pioneers and global jetsetters

(Source: Meet the Audiences 2015)

70% of global shoppers admit they would be encouraged to visit airport shops after seeing advertising for products available at the airport

(Source: JCDecaux OneWorld Global Shopper 2016)

 
92% would respond to airport advertising

(Source: Business Traveller 3 2015)

 

Case studies

 

 

Providing access to over 78 million passengers each year across the UK's most significant international gateways, JCDecaux Airport offers a world of possibility for advertisers. We take a closer look at the elements that make each of our environments a unique and valuable advertising location.