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Airports are a totally unique environment for advertisers to explore, providing the rare opportunity to reach and engage millions of hard-to-reach business decision makers, affluent consumers and opinion leaders in a mindset and location where they’re open to new ideas and unplanned action.
Over 50% of people worldwide live in cities and urban areas. This number is predicted to continue its steep climb. JCDecaux’s activities improve the city environment and provide advertisers with a unique opportunity to reach those who live, work and play there through multiple media touchpoints.
More people are travelling by rail than ever before. JCDecaux’s multi-media network extends across the UK’s busiest mainline railway stations, providing national, urban and London-focused coverage of this valuable, ever-growing audience.
Shopping in the UK is a national sport. £126 billion is spent shopping every year (source: CACI). JCDecaux digital and classic advertising product lines reach spend-ready consumers in shopping malls and at supermarkets nationwide, providing access to the last window of influence.