Eurostar, the Express Gateway to Europe, offers seamless city centre-to-city centre travel to the heart of Northern Europe's business capitals, Paris and Brussels. From there, high-speed train networks connect travellers to other major European destinations, making it the ultimate in straightforward comfortable European travel for business and leisure travellers.

Watch the Eurostar services video

The network will deliver flexible, high-impact, broadcast digital communication to the heart of the Eurostar Departure Lounge, reaching Eurostar's cosmopolitan European travellers at a point where they are a captive audience, receptive to advertising messaging. In addition, JCDecaux Airport is installing four free-standing portrait-format 70" screens in the Arrivals area, giving advertisers the opportunity to have a final word with the Eurostar audience as they arrive into St. Pancras and continue their onward journey through London.

As the only media opportunities in this desirable space, the screens provide brands with their only chance to reach Eurostar's exclusive, traditionally hard-to-reach, audience.

The Express Gateway to Europe

Eurostar Audience

Spend some time in the Eurostar Departure Lounge interacting with their exclusive audience.

The audience in numbers

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2010 footfall: 8,849,657

28-38 minutes dwell time in Departure lounge.

Demographics

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63% passengers aged 26-54

37% business

63% leisure

Nationality

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35% British

32% French

7% Belgian

26% other

Business travellers

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Female 41%

Male 59%

26-34 27%

35-44 32%

45-54 20%

33% C-Suite

84% involved in international business

85% of UK business passengers say people and organisations seek out their opinions

Leisure travellers

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Female 60%

Male 40%

AB 48%

ABC1 78%

1/3 own two or more cars

50% own their home outright

Spend almost £500 more than the national average on holidays per year

Eurostar - A key Gateway to London

All you need to know about the Eurostar audience, at a glance.

EUROSTAR ARRIVALS

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Network:

No of Screens:

No of faces:

No of Packs:

Format:

Selling Period:

Rate per pack:

Location:

Eurostar digital arrivals

4

Two

2

70" HD LCD Digital

2 Weekly

£15,000 full network

Eurostar arrivals

EUROSTAR DEPARTURES

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Network:

No of Screens:

No of faces:

No of Packs:

Format:

Selling Period:

Rate per pack:

Location:

Eurostar digital departures

16

Four

2

40" HD LCD Digital

2 Weekly

£35,000

Eurostar departure lounge

EUROSTAR DEPARTURES – The Business Network

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Network:

No of Screens:

No of faces:

No of Packs:

Format:

Selling Period:

Rate per pack:

Location:

Business network

16

One

2

40" HD LCD Digital

2 Weekly – Monday-Friday 5pm

£32,500

Eurostar departure lounge

EUROSTAR DEPARTURES – The Weekender Network

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Network:

No of Screens:

No of faces:

No of Packs:

Format:

Selling Period:

Rate per pack:

Location:

Weekender network

16

One

2

40" HD LCD Digital

2 Weekly – Friday 5pm-Sunday

£6,500

Eurostar departure lounge

Site specs

Download full details of the digital screen networks available.

"Because of Eurostar, 80 million fans from across Europe will have sustainable access to the Games."

Emma Harris, Sales and Marketing Director for Eurostar

Eurostar will offer the Gateway to a once-in-a-lifetime experience, the Olympic Games in London. Advertising on the Eurostar screens will form a key part of the Games experience for UK visitors; both Departures and Arrivals will enable advertisers to capitalise on the relationship when consumers are at their most receptive to Olympics messaging.

Olympics

Eurostar is the Official International Rail Service Provider for the London 2012 Olympic and Paralympic Games in the UK

A collection of snapshots providing a flavour of the Eurostar passenger and their experience.

For more information e-mail info@jcdecauxairport.co.uk or call 020 7298 8000.